Who We Are
What We Do
Alpha Warranty Services continues to be one of the lead administrators we recommend to our clients. They don't waste time looking for reasons to deny claims. Their philosophy is simple, pay claims and get the customer taken care of. From program flexibility to customer service these guys are the real deal.
Mission Statement
Embrace change. Challenge the Status quo. Create meaningful innovation. Deliver an unrivaled customer experience with every protection plan. Value people over profit, knowing that this philosophy will benefit customers and employees alike.
Core Values
- Industry-Best Service
- Innovation
- Empowerment
- Integrity
- Work-Life-Balance
- Transparency
- Fun
Even More About Alpha
Alpha Warranty Services provides a full line of unique and valuable vehicle service contract programs (VSC). Alpha was founded in 2002 with a value system centered on integrity, dependability and providing the best service. These principles have led to consistent growth and helped forge long-term partnerships with industry leaders across the country. Alpha has repeatedly received recognition as one of the top VSC providers in the industry.
CEO Steve Rosenvall was introduced to the industry by his father, Craig. Craig had been working for a small third-party administrator who suddenly refused to pay claims. Craig felt an obligation to fulfill the promises he had made to his clients. He coordinated with Steve, who was serving in the military in Afghanistan at the time, to start a company with the integrity to honor these contracts.
Alpha knows the importance of adaptability and meaningful innovation. We are versatile and constantly improving our programs, systems and service. Alpha has set new standards in the VSC industry with exclusive programs available only to our partners.
Alpha is committed to keeping our dealers, financial institutions, agents and contract holders protected! We aim to deliver an unrivaled service experience for all our customers and business partners.
News
By Zach Hicken Alpha Warranty is here to support you in making your Finance and Insurance department (F&I) as profitable as it can be. We provide some of the best products in the industry and back them up with award winning support. Our sales system called “Zoom,” makes it easy for you to take the consultant approach with your clients, showing them multiple options to choose from. If you would like a tra...
by Dennis Tate Parting is Such Sweet Sorrow… It was a hot August morning right before I entered the 5th grade. Like every summer day I hopped on my BMX bike and cruised over to my friend Jessica’s house to play. As I rounded the corner, I was faced with a child’s worst fear…a big yellow moving van! So many questions raced through my mind, “Why, How, Wh...
After viewing hundreds of dealership websites from all over the country, I’ve noticed an interesting trend; most dealers don’t leverage their “About Us” page as well as they could. Maybe they see this page as unnecessary, or perhaps they don’t know what to include. The “About Us” page can be a powerful promotional tool when used correctly. It can foster trust and brand loyalty, help with your site&rsqu...
“What is a Brand?” is an interesting question. It’s interesting because, depending on who you ask, you’ll often get different answers. It can be confusing. This is because the question is often misinterpreted, therefore, so are the answers. Properly understanding a brand plays a critical role in the success of your business. So then, let’s clear up the answer, address how to ma...
Alpha Warranty’s Story: A Veteran Owned Company Built on Integrity As President of Alpha Warranty Services, I often get asked about how our company got started. I must admit, it’s a story I love being able to tell. I joined the company in 2007 as employee number three and have seen the company grow to become a very successful vehicle service contract provider that services a wide variety of customers and ...
SALT LAKE CITY, UT – Alpha Warranty Services, based on the results of an independent survey of its employees, has been identified as a 2019 Utah Top Workplace by the Salt Lake Tribune. This is the company’s third consecutive year of being recognized with this award. To be considered for this distinction, Alpha Warranty Services’ employees participated in a confidential survey to evaluate their alignment to company v...
The Science of Options in Selling Providing options to customers results in more sales, but only when it’s done the right way. An F&I office will increase sales by incorporating options into their presentations. These are powerful techniques that rely on our most basic psychological drives. There is a Magic number and it is…. Years ago, psychologists ran an experi...
Are you a Dealership that has a repair facility attached to your business? If so, this option is for you. Offering your customers the option to select the disappearing deductible can bring the customer back to your locations for repairs or maintenance and helps to minimize the out of pocket expense to your customer. When this option is added to a VSC, the customer is more likely to bring the car back to you, the selling dealership, f...
Salt Lake City, UT – Alpha Warranty Services, led by the voice of our employees has been honored with the 2018 Utah Top Workplaces by the Salt Lake Tribune. This is Alpha’s second consecutive time being honored with this award. This award surveys all employees of the organization on alignment with company values and direction, effectiveness in idea sharing, connection through recognition, and how they are managed. For 201...
Salt Lake City, UT – Alpha Warranty Services today announced it was named to the 2018 MountainWest Capital Network’s (MWCN) Utah 100 for the second consecutive year. MWCN Utah 100 is an annual list of the fastest-growing companies in Utah. Alpha ranked No. 60 out of 100 companies and was honored at the 24th annual awards program, held at the Grand America Hotel in Salt Lake City. Recipients of the Utah 100 were chosen by ...
Salt Lake City, UT – Owner and CEO Steve Rosenvall has appointed Jeremy Lindsey as the new President of Alpha Warranty Services and promoted Jeff Robinson to Chief Operating Officer. Jeremy Lindsey has been with Alpha Warranty Services for over 11 years with experience in Sales, Risk, and Claims. In 2017, Lindsey was awarded Utah Business CXO of the Year, while COO with the company. Prior to joining Alpha Warranty, Lindsey owne...
Salt Lake City, UT – Alpha Warranty Services has been honored for the second consecutive year as one of Utah’s 50 fastest growing businesses. This year Alpha Warranty placed 31st in the State. The Utah Business Fast 50 is an annual event that celebrates the fastest-growing companies in the State for their entrepreneurial spirit, innovative business strategy and revenue growth. The 11th annual event was hosted by Utah Business Magaz...
Riverton, UT – Alpha Warranty Services was honored as Veteran-Owned Business of the Year, winning a Silver Stevie® Award, in the 16th Annual American Business Awards® announced May 2nd. “At Alpha, we believe in challenging the status quo. The team rose up to this challenge and reached new levels in 2017. It’s an honor to have these accomplishments recognized by the American Business Awards and a true t...
Salt Lake City, UT – Alpha Warranty Services’ In-House Legal Counsel, Jeffrey R. Olsen, was honored with the 2018 Corporate Counsel Award. Utah Business recognized the 2018 honorees at an awards ceremony at The Grand America Hotel on April 26. They are also featured in the May 2018 edition of Utah’s Business Magazine. The Corporate Counsel Awards recognize exceptional in-house attorneys who serve within businesses, ...
Riverton, UT – Alpha Warranty Services’ CEO, Steve Rosenvall, was honored as Executive of the Year, receiving a Bronze Stevie Award, in the 16th Annual American Business Awards® announced May 2nd. “I’m honored and humbled to be recognized by the American Business Awards. The successes I’ve experienced personally and with the company are a clear reflection of the team here at Alpha. I’m lu...
Salt Lake City, UT – Alpha Warranty Services was recognized with multiple awards in 2017. The awards ranged from individual achievements, workplace flexibility, and one of the top growing businesses in Utah. These awards show the dedication of the Alpha team to industry excellence in all aspects of the business. The following are the awards won in 2017:
Salt Lake City, UT – Alpha Warranty Services announced a new Online Claims Submission tool. This new online tool allows repair facilities and dealerships to enter multiple claims and multiple jobs at once without having to call in the claim. “Over the years we have received praise for how quick and easy our claims process is. Adding a tool to give repair facilities the ability to submit claims online is another giant step...
Salt Lake City, UT – Alpha Warranty Services announced a new Online Claims Submission tool. This new online tool allows repair facilities and dealerships to enter multiple claims and multiple jobs at once without having to call in the claim. “Over the years we have received praise for how quick and easy our claims process is. Adding a tool to give repair facilities the ability to submit claims online is another giant step...
Salt Lake City, UT – Alpha Warranty Services has added another honor as a top workplace, this time as a 2017 Top Workplace in Utah by the Salt Lake Tribune. In addition to great health and retirement benefits Alpha is known for being generous to their employees. Some of these perks include Free Lunch Friday’s every week, a company day at the Lagoon Amusement Park, and a movie theater rental, this year to see the upcoming ...
Salt Lake City, UT – Alpha Warranty Services’ VP of Risk and Operations Jeff Robinson was honored with the Utah Business 20 in their 20s award at the annual event held at The Falls event center and is being featured in the November issue of Utah Business Magazine. “This award to me represents a lot of hard work and perseverance. I remember numerous times in my early 20s that a friend would call and want to go shoot ...
Salt Lake City, UT – Alpha Warranty Services today announced it was named to the 2017 Utah 100, MountainWest Capital Network (MWCN)’s annual list of the fastest-growing companies in Utah. Alpha ranked No. 51 out of 100 companies and was honored at the 23rd annual Utah 100 Awards program, held at the Grand America Hotel in Salt Lake City. “We congratulate all of this year’s Utah 100 companies for building outst...
Salt Lake City, UT – Alpha Warranty Services has reached another milestone, celebrating 15 years of growth, innovation, and partnerships. Over the past 15 years Alpha has continued to distinguish itself throughout the industry with products covering all vehicles. With multiple industry awards and recent acknowledgement as the 11th fastest growing business in Utah, Alpha continues to provide excellent service to customers, agents and deal...
Salt Lake City, UT - On Thursday, September 14th, Alpha Warranty Services hosted a volunteer night for the second time this year at the Utah Food Bank. The program’s goal is to ensure that participants receive adequate nutritious foods. The service opportunity was not only a way to give back to the local community, but was also a great way to build relationships between employees and departments. The Utah Food Bank provides an invaluable...
Salt Lake City, UT – Alpha Warranty Services revealed, today, an update to their PriorityOne program, now called PriorityOne Unlimited. This program allows consumers to drive for an unlimited number of miles during their term duration with exclusionary coverage. Already an industry leader in term mileage, Alpha Warranty has taken the mileage restrictions that customers must face, completely away, to truly provide peace of mind....
Salt Lake City, UT – Alpha Warranty Services was honored yesterday at an awards ceremony for the Utah Business Fast 50 as the 11th fastest growing business in the state. The Utah Fast 50 is an annual event that celebrates the fastest-growing companies in the state for their entrepreneurial spirit, innovative business strategy and revenue growth. This was the 10th annual Fast 50 event, and the first entry for Alpha Warranty Services.
Riverton, UT – Alpha Warranty Services has been honored with a 2017 When Work Works Award for exemplary workplace practices. The prestigious When Work Works Award is part of the Society for Human Resource Management’s (SHRM’s) When Work Works project, a national initiative that helps employers become more successful by transforming the way they view and adopt effective and flexible workplaces.
Video Interview - Click to Play Salt Lake City, UT – On Thursday, June 21st Jeremy Lindsey, COO of Alpha Warranty Services was honored with the Utah Business CXO of the Year Award at a ceremony at The Grand America Hotel in Salt Lake City, UT. Lindsey was also featured in the June issue of Utah Business Magazine for this achievement. “I feel very ho...
Salt Lake City, UT – Alpha Warranty Services released a new ancillary offering, Summit Protection. Summit Protection includes the ElevateCare 5-in-1 bundle, and standalone Tire and Wheel Protection and Key/Remote Replacement. Unlike many industry offerings, Alpha Warranty Services has not private labeled Summit Protection, but created this product internally based on agent and dealer demand. ElevateCare is a 5-in-1 bundle produ...
Salt Lake City, UT – On Wednesday, April 5th the Employer Support of the Guard and Reserve, ESGR, presented two Alpha Warranty Services managers with the Patriot Award. The ESGR was established in 1972 to promote cooperation and understanding between Reserve Component Service Members and their civilian employers on the employee’s military commitments. Brian Frees, a representative from the ESGR, presented the awards to Rick O...
Philadelphia, PA - Alpha Warranty Services, Inc. continues to support the local community by Delivering the Unexpected to those in need. Alpha Warranty Services has a long history of being able to partner with their agents and dealers to Deliver the Unexpected to those in need. When Alpha representative Cheryl Barlow learned that Dani’s Auto received a letter about a family in need she immediately knew what to do. The letter fr...
Salt Lake City, UT – Alpha Warranty Services, Inc. expands philanthropic efforts by providing employees and their families opportunities to give back to the local community. On Wednesday March 8th, Alpha Warranty hosted a volunteer night at the Utah Food Bank, an organization whose mission is to fight hunger and serve those in need across Utah. Alpha employees gathered together at the food bank warehouse to sort and organize incoming foo...
Riverton, UT – Alpha Warranty Services, Inc. continues to challenge the status quo by providing innovative and functional tools to agents, dealers, and customers. Alpha is now offering new brochures designed to provide a simple understanding of our products with a fresh new look. In addition to the line-up, is a new brochure “What is a VSC?”. This brochure is intended to educate the customer on what a VSC is, why bu...
Salt Lake City, UT – The Alpha Claims Tracker was released today by Alpha Warranty Services, Inc. (AWS). This innovative tool allows customers, dealers and agents to simply and easily track their claims in real-time. The Alpha Claims Tracker allows the user to view which step of the process the claim is in, similar to how you would track a package. A detailed description of what is happening during that step is also provi...
Salt Lake City, UT – Alpha Warranty Services, Inc. announced today the release of the DriveEasy Limited Lifetime Powertrain Warranty and the DriveEasy Wrap Protection. “We’re excited about the launch of the DriveEasy Limited Lifetime Powertrain Warranty & Wrap Program. Our dealership and agent partners have been asking for a program that is a true retention and sales tool,” said Jeremy Lindsey, Alpha Warra...
Salt Lake City, UT – Alpha Warranty Services, Inc. announced today the nationwide release of Zoom: Fast and Easy F&I for Today’s Customer, an all-inclusive sales portal designed to fit the needs of dealerships and customers alike. “Zoom is a byproduct of the requests we received from our dealership partners,” said Jeremy Lindsey, Alpha Warranty’s COO. “We understand the need to offer a state-of...
Alpha Warranty is proud to announce an exciting new upgrade to some of our most popular plans. Because of the number of high tech innovations found in vehicles today, Alpha now provides the option to have your hi-tech gadgets covered with your vehicle service contract. This Hi-tech option provides greater value for vehicles needing protection on high their tech components. AWS has added a new Hi-Tech Option available on 3 o...
RIVERTON, Utah. - ALPHA WARRANTY SERVICES, inc. was recognized by Agent Entrepreneur on their “40 under 40” list more than any other organization. The magazine, known for being the industry leader in the automotive agent space, publishes the list annually to recognize the best and brightest industry professionals under forty years old.
(Riverton, UT) – Alpha Warranty Services, Inc. is proud to announce their partnership with Frazer Computing, Inc. Dealerships that use Frazer will now be able to sell Alpha vehicle service contracts by simply logging into their Frazer system and clicking on the Alpha Warranty button found under the Sell Service Contract section. This integration will transmit all the necessary customer and lender info...
(Riverton, UT) Alpha Warranty Services was chosen as one of the top auto warranty companies on ConsumerAutomotiveResearch.com. This ranking is determined by consumers who report levels of customer service and satisfaction when interacting with their service provider. There are hundreds of auto warranty companies for car dealerships to choose from. When an ...
Riverton, UT (July 17, 2014) – Alpha Warranty Services is proud to announce the release of VantagePoint, a powerful portal for their agent partners that provides valuable insights on how their business is performing. Alpha Warranty Services is proud to announce the release of VantagePoint, a powerful portal for their agent partners that provides valuable insights on how their business is performin...
Riverton, UT (August,8, 2013) – Alpha Warranty Services, Inc has been honored with the 2013 Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility for its use of flexibility and other aspects of workplace effectiveness as a workplace strategy to increase business and employee success. This prestigious award, part of the national When Work Works project administered by Families and Work ...
Alpha Warranty Services is proud to announce several updates including a redesigned logo, new and improved branding and a consumer-friendly website. These enhancements have been met with great excitement from Alpha Warranty Services' agents, dealers and contract holders. Some of the great new features, of what is being called "Alpha 2.0", include: • Product Presentation Videos for Customers, Dealerships and Agents<...
